Imagine if there was a way to get in front of hundreds if not thousands of new listeners?
When done right, Spotify is precisely that. It can play a huge role in increasing everything from your fan count, to your revenue, to your opportunities. There’s a reason that so many musicians look to Spotify as a way to increase their exposure and create new and exciting opportunities for themselves.
Despite many musicians’ dependence on Spotify streams, Spotify is still just a piece of the puzzle (along with the press, marketing, etc.). It’s a pretty huge one—With over 130 million users, and most people listening at least 25 hours per month, it’s a GREAT opportunity to get in front of new fans—and industry professionals.
But how do you do it? The truth is, Spotify is still very much a mystery in a lot of ways—and it’s essential to try out each of these strategies from the point of experimentation. Give some time to each one (I suggest a few weeks at least) and then, depending on results, try the next. This is not a one size fits all solution, and Spotify is always changing, but that’s part of the fun—so enjoy it! 🙂
Partner with indie blogs
There’s a lot of attention on Spotify Official playlists, but the truth is that…
#1 they’re tough to get on. Like, really hard. Everyone I know who has been on one has gotten there because they knew someone at Spotify or through a friend of a friend….organically getting on there is HARD, so don’t get bummed out if it isn’t happening for you.
#2 Blogs will always push their playlists (and their press features) harder than, say, a vast operation that already has a built-in fan base. Plus, their fans are loyal, whereas someone listening to an official playlist is probably listening here and there. They aren’t necessarily excitedly coming back each week.
If you can partner with a few indie blogs which run their own playlists (of which there are many), you’ll not only be doing a great thing in terms of relationship-building but getting in front of new fans too.
Create your own playlists
Sometimes, you have to make your own opportunities. If you’re having trouble landing on someone else’s playlist (or if you just want to expand your opportunities), it’s time to create your own.
This is another excellent way to expand your network as well. By creating your own playlists, you can reach out to and connect with bands you may hope to tour with or open for in the future and establish that connection early. You’ll gain their respect and appreciation by asking them to be a part of this playlist, while also giving your playlist (and thus, your music) even more visibility because now instead of just you sharing your music, you can ask each of the bands you feature to share as well and….voila! More visibility, and it gets you in front of new listeners!
Bonus tip: Make these playlists themed, and experiment with a few topics. IE: maybe you do an area-specific one like “NJ Rock Bands” or a “sounds like” playlist (IE: “A Playlist For People That Love The Front Bottoms”). Note: only do this if you and the music you’re featuring SOUND like the band you say you do. This is an excellent way to get in front of fans of a specific band, but only if done right.
Also, experiment with different themes that make sense for your brand. For instance, if you’re a party band, maybe the playlist is all about Party Songs, Songs to Dance To, etc. If you’re an eco-friendly band, then it could be related to songs about saving the ocean, if fitness is a big part of your brand, songs to work out. Just try to experiment with different themes and see what sticks.
Run a contest
I wouldn’t rely on this one more than once every few months, but it’s effective. If you have one song, in particular, you’re trying to build streams for, let your fans in on it. Tell them you’re trying to get to say, 10k listens (it helps to have a number you’re all working towards, for them to rally behind) and then run a contest with your fans, where you give away a $25 Amazon Gift Card (or whatever you want) to anyone that shares your song with their friends. All they have to do is share and tag you, and they get bonus entries for sharing in different places, including privately messaging friends instead of just posting on their feed (because personal messages will always go further.
It’s a great way to get more listens and in front of more people while bonding with your fans.
Will you try one of these methods?
Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR and THRIVE mentorship community. Grab her workshop ‘How to Make Money Online in the Music Industry’.