Organization is my jam. I am all about those cutesy containers, dividers, and other organizational tools that make life easier (and keep you from fumbling around the laundry room looking for something you “swear you put right here.”). I love to color code my closet, and I use a paper planner to map out all my days, weeks, and months. I. Love. Organization.
Maybe you’re like me. But if you’re not, that’s ok too. I’ve got you covered. You see, I love talking about organization almost as much as I love doing it, which means you’re about to get some of my best hacks all in one place. And the best part? They’re comfortable, they’re simple, and if you do them—they’re going to make you more money, get you more opportunities, and yeah, even boost those Spotify streams I always hear you talking about 😉
On to the list!
Be diligent with your goal setting
You can’t work towards a goal you don’t have, so taking the time to set your goals is pretty important. Here are my top tips for that:
-Set quarterly, monthly, and weekly goals. These should all build off each other. For instance, if you know that in 4 months, you want to release a single, you can then work backward to figure out what your monthly goals need to be to achieve that, and then each week, you can make sure you’re working towards one of those monthly goals. See how that works?
-Don’t go crazy trying to set 25 different goals. You’ll only overwhelm yourself.
For some reason, it seems like we’re often tempted to set 25 goals at a time, probably because looking at just 1-3 makes us feel like we’re slacking, but this couldn’t be further from the truth. This is about quality, not quantity. Trust me when I say you want to keep your goals manageable.
Having one big goal and 2-3 smaller ones (like: release an album, engage with fans daily) is a lot more achievable than something like releasing an album, go on a 6-month tour, sign a licensing deal, reach 100k fans on IG all in 1-4 months).
Follow a weekly planner
I’m a pen and paper person, I love the feeling of writing it out (and getting it out of my head) and crossing it off, but if you’re a digital person, there are plenty of options out there for you too, from Project Management tools like Airtable to a Google doc. Just pick one and stick to it, and then every week, I suggest you make space to write out:
Your top 3 goals for the week (this is important so that you stay focused on the big picture, so you don’t just get caught up in the day to day demands)
A space for each day’s tasks
Anything you want to keep track of (water intake, how many groups you engaged in, how many times you practiced that week)
And then a place for “looking ahead” to write down anything you want to get done next week, as well as a “weekly wins” section to celebrate your successes.
Systems are important. They’re what keep you on track, and they’re what keep you consistent, which is pretty essential if you’re going to be celebrating those wins. So, rather than just hoping you figure it out as you go, create systems for different tasks.
Sometimes this means streamlining the way you do things (like your Google Docs, Project Management Tools, Social media planning, etc.), and sometimes, it means just doing certain things at the same time every week, so you know they’ll get done.
For instance, knowing every morning at 7 am is when you answer comments and messages from fans the night before. Or that your lunch break is when you spend 30 min going through Facebook Groups to build your relationships. Or knowing once a month, you sit down and look at where most of your fans/money/streams/support came from and using that information to grow.
Organize your files
Ok, I know this is the least sexy one on the list, but you would not believe how much time we lose trying to find things. For as organized as I am, this is the one I struggle with, so I know the pain of trying to find a file on your computer and having no idea where it is. You are lost because your desktop is out of control and has a million files on it, or because you didn’t want to take 5 minutes to label a few folders properly.
Trust me on this one. For all your digital files, get organized on Google Drive. For everything on your computer, just set aside an hour one day to clean out what you don’t need and manage your folders. I promise this will save so much time.
Have a CEO Day
This is my favorite. For me, this day is Friday—it’s the day I work solely ON my business and not IN the business. This means anything that helps my business grow, I get to do on this day, and that is FUN.
For you, this might be the day you plan out how you’ll release your next album, or brainstorm your next line of merch, or work on marketing ideas. It’s all about working ON, not IN so—no practicing, no social media scheduling, no emails—this is about moving forward and ONLY focusing on growth-oriented + money-making activities. And this one is IMPORTANT because if you’re not dedicating at least one full day a week (and preferably also an hour a day five days/week) to growing, you’re going to get stuck in the hamster wheel. So don’t skip this one!
Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR, where her artists have seen placements on Alternative Press, Noisey, Substream, Spotify and more. You can learn more about how to get more fans + make more money with your music in her workshop.