I don’t know about you, but after 18 months of the world being turned completely upside down, I’m more than ready to introduce some normality back into my life and the music industry overall. And if we’re talking about normalcy in the music industry, there’s nothing that brings us together quite like the beast that is SXSW. And this year, with the return of the festival it’s time to come together to bring some of the industry’s most promising panel ideas forward.
Check out the different panels and their descriptions (via the SXSW site) below and click to vote on your favorites.
Don’t forget to cast your vote by August 26th to weigh in.
PERSONAL IDENTITY VS. THE MUSIC BUSINESS
Description: The music business is complex in that it’s often said to be more of a lifestyle than it is a job. Every day (and sometimes every second), we are reminded of our role within the industry and how it molds our identity and our future. But what about our personal identities and our own long-term goals? Aren’t we more than just the companies we tag in our Instagram bios and the artists we work for? Does our love of music get in the way of celebrating the other important parts of our life? Join us for a non-traditional panel as we dive into what it means to be a human being, both in and out of the industry, and try to separate our panelists from their music business identities. The real question: Is that even possible? Post pandemic – this is arguably the most important topic with the industry.
SURVIVING AN OVERCROWDED LIVE MUSIC MARKETPLACE
A post-pandemic flood of touring has led to overbooked venues and an overabundance of choice for fans.
Fans show a high level of excitement for live music, but for how long?
We’ll explore how artists can still thrive in this overcrowded marketplace including:
- Alternative venues
- Alternative days of the week: Is Monday the new Friday?
- Live streams as an addition to and a replacement for touring
- Win by providing extra value for fans
- Cutting edge tour marketing
PLUS: A new report unveiled exclusively at SXSW 2022 based on data from Bandsintown’s 62 million registered users and 550,000 artists will explore the state of the live music marketplace in 2022 vs pre-pandemic.
BUSINESSES’ RESPONSIBILITY IN PROMOTING EQUITY
Minneapolis and St. Paul were devastated by the death of George Floyd and its aftermath. Our cities faced irreparable damage and found themselves at the epicenter of a global dialogue surrounding race and equity.
And in the midst of this tragedy, businesses needed to find ways to help where they could. Would they donate supplies and volunteer their time to help rebuild? Would they fund relief organizations? How would they speak to their customers and the pressing social issues faced around the country?
What we learned in 2020 was that businesses must be part of the solution when it comes to pertinent social issues. This conversation will feature local businesses owners and the steps they took to effect positive change in a challenging and divisive time.
In 2020, we saw a rapid return to the nucleus, including immediate family, household, neighborhood, and community. We were forced to create connections and interact digitally, spurring unprecedented growth in online communities. But the rhetoric around online communities has vastly changed from the chat rooms and Facebook groups we knew to group meditations with Headspace or the communities built upon shared passions for the arts, in various forms. As we move further away from the depths of the pandemic, we see communities of all kinds remain, tightly bonded by their shared experiences and what fuels them. On this panel, we will discuss how to build, nurture, and grow meaningful communities across platforms, and how the idea of community has transcended what we once believed it to be.
STOP TAKING YOURSELF TOO SERIOUSLY IN CREATIVITY
Between awards, lavish events for clients and conference schmooze-fests, advertising may have come a long way since the ‘Mad Men’ days, but the rat race towards being the ‘coolest’ or the ‘trendiest’ is still undeniably real. While celebrating creativity and cultivating industry relationships are integral to pushing the envelope for branded content, the advertising industry has a problem with wasting too much energy taking itself too seriously. Let’s be honest: most of us were NOT cool in high school, so isn’t it time to embrace our misfit superpower to bring more fun to the creative work we are so passionate about?
Industry experts will discuss how leaning further into the joy and the enjoyment of the creative process has allowed them to be their most creative.
THE FUTURE OF MUSIC BIZ EDUCATION IN COMMUNITIES
As the business of music grows increasingly more complex and competitive, it will be more vital than ever that community aspiring musicians have access to the knowledge and networks vital to their success. What organizational models exist, how are they funded, and how could policymakers and stakeholders implement or partner with them? How do we assure equality and inclusion in the access to these programs, including for youth? In this panel conversation we will explore those questions and others while discussing established and pilot programs aimed at providing music business knowledge and access to all. We will look ahead at the future of music business education and professional development within communities and the implications to local music ecosystems and economies going forward.
A ROADMAP TO MAKING VENUES SEXUAL HARASSMENT FREE
The panel will discuss the importance of the groundbreaking new ‘Safe & Sound Roadmap’ which aims to improve the state of sexual harassment at live concerts. The Safe & Sound Roadmap will offer a free and informative roadmap for venues to follow to make their spaces safer for fans, staff, and venue owners as well as an addendum for
artists to include in their riders. The ultimate goal of this initiative is to reduce the number of sexual harassment and sexual assault incidents at live events and to offer an accessible resource for venues and artists to align themselves with a safe and inclusive music community. In addition to providing safety for venues and artists, Safe & Sound Roadmap will provide a level of protection for
both respective parties.
Which will you give your vote?
Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR, where artists have seen placements on Alternative Press, Noisey, PopWrapped, American Songwriter, Spotify and more.