When you think about the trajectory of your career, what do you think about? Do you envision yourself signing to a major label, touring the world, maybe playing the festival circuit? Do you think about hundreds of thousands of fans screaming your name when you step onto the stage? What about brand … [Read more...]
3 Ways to Build Your Tribe & Find Your Superfans
We hear this term thrown around a lot—“building your tribe”—but what does it really mean? Seth Godin, author of the beloved book 'Tribes' says a tribe is "a group of people connected to one another, connected to a leader, and connected to an idea.” But it’s much deeper than that. As he continues, "A … [Read more...]
The Artist’s Guide to Licensing Music
When you think of making it as a career musician, what do you think of? Do you think of touring the world, performing in front of tens of thousands of fans? Do you think about fans sending you heartfelt messages about the difference your music has made in their lives? About making an impact? What … [Read more...]
6 Ways to Make the Most of Your Instagram Stories
Remember when Instagram first came out and you couldn’t wait to test out all those crazy filters it came with? When the logo was a very hipster looking tan camera and everything about it felt very new, hip, and exciting? Nowadays, we kind of take Instagram for granted. We open it when we’re … [Read more...]
5 “How-To’s” For Booking Your Next Show
When it comes to booking your perfect show, there’s a lot that goes into it. I don’t need to tell you how difficult it can be to coordinate all the details of finding your perfect venue or getting a crowd to actually come hang out—that’s why you’re here! So without further ado let’s dive straight … [Read more...]
5 Ways To Build Your Career Through Community and Collaboration
When I think about the times I’ve been happiest in my life, I can tie each and every moment back to one central theme: community. Inside the music industry and out, a sense of belonging, support, and understanding is crucial to not only our basic sanity and survival, but our ability to truly … [Read more...]
4 Creative Ideas To Shake Up Your Merch Game
Sick of selling the same boring merch? Let me tell you, your fans are sick of buying (or not buying) it. I can’t tell you how many shows I’ve been to over the last 15 years that have consisted of the same oversized tee, stickers, and maybe a one size fits all sweatshirt. You might think it’s better … [Read more...]
Relationship Building 101: How to Build Your Career in the Music Industry
When it comes to the music industry, there’s one thing you can count on to make or break your career. It’s not how talented you are, or how catchy your music is. It’s not even your well curated band persona—though all of these things are incredibly important. It’s the relationships you … [Read more...]