Once upon a time we mostly used social media to swap pics with our friends, keep in touch with family, and occasionally cyber stalk a crush. These days social media has become so much more. Studies suggest that most people no longer get their news from traditional sources like newspapers, and the … [Read more...]
Jumping Into the Deep End of Influencer Marketing: Learning to Swim with the Social Media Sharks
Scrolling through your Instagram and Facebook feeds can sometimes feel like wading through a sea of advertisements. Every third or fourth post is a sponsored ad peddling wonder creams, weight loss teas, workout programs, or whatever. Also, your favorite celebrities are cashing in; using their … [Read more...]