You just can’t please everyone. It’s something we’ve been told since grade school and yet, most of us still feel compelled to try. And so, when inevitably we fail because, of course we can’t please everyone, we take it personally. It feels like a serious blow to our ego, our self-esteem, … [Read more...]
5 Creative Marketing Tactics To Try (that won’t cost you a dime)
When you first started your band, I bet you didn’t think it would involve 90% managing a business and 10% actually playing music. 20% if you’re really lucky. And maybe that wasn’t always the case. Maybe for the first year or two you went along blissfully just practicing in your basement, playing … [Read more...]
Social Media: Which Platform Should I Be On?
Social media is not for the faint of heart. For our personal lives it's a means of keeping in touch and meeting others who share similar interests, but on its worst days it messes with our ego, sends us spiraling into thinking we're not good enough, and leaves us feeling confused as to how we're … [Read more...]
Marketing, PR, Booking—How Can I Do It All?!
No one ever said being an independent musician would be easy. But they also didn’t warn you it would be so incredibly hard did they? That you’d be expected to be the most talented in your instrument or voice, as well as take the best promo photos, and work with the best producers, and have the … [Read more...]
How To Skyrocket Your Career Growth In Just One Day
Sometimes no matter what you do, it feels like you’re drowning. You get up early, but you still can’t get through those emails. You set aside an hour a day to focus on those big scary tasks, but it’s never enough and in the end you feel more frustrated than ever because an hour isn’t really enough … [Read more...]
Feeling Unfocused? Here’s How To Get Back On Track
In the rush of excitement to start our careers, get our music out there, and begin connecting with fans around the world, we sometimes miss the foundational steps that take us from “artist putting out music that no one hears” to “artist putting out music that fans have pre-ordered and pre-saved and … [Read more...]
5 Ways To Secure a Festival Spot
Ah, the coveted festival spot. Can you picture it? You take the stage, hundreds if not thousands of fans screaming your name, eagerly awaiting the moment you rip into your first song. You’d play to a crowd full of people who either know all the words to your song, or can’t wait to learn them, and by … [Read more...]
5 Ways To Get Fans To Your Shows
It can feel like getting fans out to your shows is one of the biggest challenges you face as an emerging musician. And in a way, it’s true. It’s really difficult to get people to come out of their homes and pay money to see 45 minute long sets of bands they’ve either never seen or are just starting … [Read more...]
How to Attract the Brands & Partnerships That Are Right For You
When you think about the trajectory of your career, what do you think about? Do you envision yourself signing to a major label, touring the world, maybe playing the festival circuit? Do you think about hundreds of thousands of fans screaming your name when you step onto the stage? What about brand … [Read more...]
10 Business Lessons from Walt Disney
He may have died more than 50 years ago, but Walt Disney's legacy continues to provide present-day lessons on how to build and run a successful brand. The Disney® brand may be known for it's squeaky-clean image and monopoly-like hold on all things magical, but there's a lot more we all have in … [Read more...]