It can feel like getting fans out to your shows is one of the biggest challenges you face as an emerging musician. And in a way, it’s true. It’s really difficult to get people to come out of their homes and pay money to see 45 minute long sets of bands they’ve either never seen or are just starting … [Read more...]
How to Attract the Brands & Partnerships That Are Right For You
When you think about the trajectory of your career, what do you think about? Do you envision yourself signing to a major label, touring the world, maybe playing the festival circuit? Do you think about hundreds of thousands of fans screaming your name when you step onto the stage? What about brand … [Read more...]
10 Business Lessons from Walt Disney
He may have died more than 50 years ago, but Walt Disney's legacy continues to provide present-day lessons on how to build and run a successful brand. The Disney® brand may be known for it's squeaky-clean image and monopoly-like hold on all things magical, but there's a lot more we all have in … [Read more...]
Getting More Done in Less Time
How many times have you uttered the words, “I wish there was more time in the day”? You have 100 things on your plate, due dates are approaching, your eyes are bloodshot, and all you can think about is how fast the hours are flying by without your To-Do list getting smaller. The initial reaction … [Read more...]
Networking Behind the Velvet Rope
Have you ever had the chance to meet an idol? Or have that moment when someone influential in your field walks through the door, heading your way? No longer does one have to have been in the movies or walked the red carpet to be a celebrity. Someone can be famous to a niche audience due … [Read more...]
3 Ways to Build Your Tribe & Find Your Superfans
We hear this term thrown around a lot—“building your tribe”—but what does it really mean? Seth Godin, author of the beloved book 'Tribes' says a tribe is "a group of people connected to one another, connected to a leader, and connected to an idea.” But it’s much deeper than that. As he continues, "A … [Read more...]
The Artist’s Guide to Licensing Music
When you think of making it as a career musician, what do you think of? Do you think of touring the world, performing in front of tens of thousands of fans? Do you think about fans sending you heartfelt messages about the difference your music has made in their lives? About making an impact? What … [Read more...]
How One Email Cost Me My First Client
In an age where a Tweet has the power to start a nuclear war, we know that words matter, right? As creatives our talents involve our ability to express ourselves, however it can be as much of a curse as it is a gift when not used correctly. I want to share a story with you about how I forgot to … [Read more...]
6 Ways to Make the Most of Your Instagram Stories
Remember when Instagram first came out and you couldn’t wait to test out all those crazy filters it came with? When the logo was a very hipster looking tan camera and everything about it felt very new, hip, and exciting? Nowadays, we kind of take Instagram for granted. We open it when we’re … [Read more...]
5 “How-To’s” For Booking Your Next Show
When it comes to booking your perfect show, there’s a lot that goes into it. I don’t need to tell you how difficult it can be to coordinate all the details of finding your perfect venue or getting a crowd to actually come hang out—that’s why you’re here! So without further ado let’s dive straight … [Read more...]