Artists have a huge boon these days in the form of social media. A way to raise awareness for your music that musicians of the past could only dream of! With the rise of social media outlets such as Facebook, Twitter, and Instagram, sharing your music can be done with an incredible reach. However, just because you have the ability to share your content globally does not make it a sure thing. You’re giving people access and opportunity to view that content, but the real trick is getting them to WANT to view that content. You could reach out to people and give them an entire free album download, most still would not bother to actually listen to it. You can easily get your music out there, but how do you get people to genuinely want to take the time to hear it?
The key word to keep in mind is leverage. Originally, social medias intended use was to be social, meet people with similar interests, make connections. So that is exactly what should be done. Instead of trying to build your fan base up slowly on your own, making connections and gaining leverage with already well established platforms is one of the best uses of your time. Platforms such as
- Popular Websites (in your genre)
- Online podcasts and web shows (in your genre)
- Music Forums (in your genre)
- Youtube Channels (in your genre)
- Facebook and Twitter Groups (in your genre)
- Instagram shout out pages (in your genre)
Reemphasizing the “in your genre” part for obvious reasons.
Reaching out and establishing connections with these types of platforms means you have the opportunity to gain access to the people who follow and watch them on a regular basis, as well as taking advantage of their larger influence and reach. People who follow these groups and websites have genuine interest in the subject matter, listen to what is discussed, and what they’re owners have to say. If one of these platforms endorses your music, “Hey check this artist out! He’s the next big thing!” then your bound to get an influx of traffic to your website, and social media pages. A neutral and respected third party making you sound awesome will always be more effective than you doing it yourself. Don’t forget that it’s still up to you to make a good impression and engage in interaction with your newly acquired fans
Lifestyle Marketing – Lifestyle marketing is one of the most powerful tools an artist can use to build their career in today’s music industry and Conquer Entertainment can help.
Although pursuing bigger platforms may take a bit longer than simple twitter adding, but when you do get a breakthrough the results will be much larger. Another great thing about taking the time to pursue this route, means you can leverage the success. When you tell other platforms that you were featured on a well respected website or podcast, they will be much more likely to listen to what you have to say. By leveraging third parties with similar interests you gain more effective ways to market your music, and in turn you can leverage your success!
Conquer Entertainment Services – Conquer Entertainment offers a host of different music services that musicians can take advantage of with our music platform getconquer.com.
Be sure to follow us on social media for more music news and updates at @ConquerEnt
Where #Music meets #Lifestyle