What’s an EPK?
Alright guys, lets get candid for a minute. I hear so many Indie Artists these days complaining about how difficult it is to receive effective exposure in the music industry. I ask “Okay. Well can I have a look at your EPK? Maybe I can give you some pointers on how to make it more effective”. The response is usually “. . . My what”?
So to clarify; EPK stands for Electronic Press Kit. It is, essentially, an artist promo package housed on a website, or interactive digital media file. The EPK contains downloadable content meant to provide recipients (media outlets, event coordinators, writers, talent scouts, etc.) with ALL the information they need to to effectively promote you, and gauge your value with a crystal clear image.
Today’s industry moves at mach speed, and industry professionals want quality information; quick, appealing, and as streamlined as possible. They aren’t going to take the time to sit down and search through all of your online profiles, because the harsh truth is; you aren’t that important. (I mean…of course you are! You’re beautiful! Just not to someone who needs to be cranking out engaging content as quickly as possible.) Often times, their decision is made in seconds. They’ll bet on the fastest looking racehorse, and that’s gotta be you!
The Promo Package
Press Kit’s have always been a thing in the entertainment industry. Artists would create a physical promo package that they would mail, or submit to prospective media outlets or talent searches. They always look pretty nice, but obviously that is no longer the most effective means of sharing. Not to mention how insanely expensive it is to make all those physical hard copies. It’s nearly 2018; lets not waste all that paper.
Here at Conquer, where our interest lies in Artist Branding, we have a phrase we like to use: “Connecting the dots”. Taking all the pieces of your online presence; your artist image, and connecting them together in order to increase engagement and traffic on your pages. An EPK is more or less the same. Completing the puzzle to show the entire picture. . . maybe I’m using too many metaphors – okay moving on!
What do I need to Include in my EPK?
All of it! You want to be as thorough as possible. That means a bio, discography, press photos, videos, tour dates, downloadable files, and anything else to help them market you accurately and effectively.
- Bio: Obviously they need to know who you are. Create a catchy bio that gives them a little peek into your artistry, your sound, and your influences.
- Discography: A list of your recordings and where to find them. Show them that you’re an accomplished artist, your music is out there, and that you know how today’s music distribution models work.
- Photographs: Headshots, promotional shots, cover art, graphics. This will provide them with any media they may need when promoting you. Plus they need to see how good you look!
- Music Samples: Provide snippets of your music. Make sure you use songs that contrast, so that you appeal to different clients, promoters, and fans.
- Videos: Videos of your best live performances, and music videos. You’re good in front of the camera, and you’re good on stage. Plus more content for them to work with when promoting you.
- Performance Calendar: A list of tour dates, gigs, and performances that should be updated on a regular basis.
- Press Coverage: Any reviews, interviews, TV appearances, or endorsements you’ve already received.
- Social Media: Provide some insight into your following on social media.
- Stage Plot: This one is widely overlooked, but it is extremely useful when planning to play at venues and festivals. The stage plot is a run down of important setup information for your performance. This includes notes for the stage crew on how equipment should be set up, as well as mic inputs and volume settings for the sound engineer. Anything that might be needed to make the show run smoothly. Event coordinators will love you if you have this all figured out beforehand. It makes their job, and yours, much much easier.
- Contact Information: All of your contact information should be on the front page and clearly visible. This includes Social Media handles.
Having all this information means that bloggers or writers have everything they need to draft up a solid review or article in one convenient package; and you’ll have a perfect means of pitching yourself to prospective talent and booking agents. Trust me. They’ll appreciate how easy you made this for them, and you’ll WAAAAY professional! (much more professional than me when I extend and capitalize entire words for personalized emphasis.)
Hmm. . . Yes. Totally crazy idea here, but your EPK should look good. Well formatted, Organized, detailed, and visually appealing. It should also be mobile friendly, compatible with phones and tablet devices.
How do I make an EPK?
There are lots of websites that now provide EPK building and hosting services.
- BandZoogle is a website builder with the musician in mind. It has plenty of great templates and features for building an EPK
- WIX provides a visually appealing service, but there isn’t much room for improv in terms of design
- Adobe Spark can be used to create an EPK, and templates specifically for press kits are available for download
- SonicBids offers you a free music resume builder, but the presentation is not quite as flashy
- AristeCard has plenty of great templates, and ensures mobile compatibility.
There are so many different options to choose from other than these four, so I encourage you to look around and find the one that’s right for you .
When it comes to getting your music out there, having a solid EPK can make all the difference.
Follow Conquer Entertainment on social media for more music news and updates throughout the week! @ConquerEnt
Conquer Entertainment Artists – Expand Your Brand & Visibility. Get listed in our “Featured Artist” page here on the Conquer Entertainment website. This is a great opportunity to showcase your brand and create more visibility to your website.
Where #Music meets #Lifestyle