Two halves make a whole. Half interaction and half promotion will keep your fans chipper. Don’t bombard fans with a wave of promotion unless you’re balancing things out with some interaction. Imagine how deprived your fans feel after constant retweets, favorites, numerous likes on Facebook or Instagram and not a single shoutout or acknowledgement on your end. A ‘thank you’ goes a long way but in social media even a retweet of a fan’s post can do the trick. Interacting with the people that fuel your career will draw them back to your Conquer portal.
Don’t think of this as an overwhelming task, start small. Challenge yourself to two retweets per week, a simple ‘thanks for following’ and maybe a few Instagram likes here and there so fans know you are aware of them. Thank them for their ongoing support and always be sure to remind them that your songs are only a click away.