Every artist who considers themselves “professional” absolutely needs to have a strong presence online. The tricky part is figuring out where to start when it comes to creating an online personal brand. Being that social media changes frequently, it might be hard to keep up for some. In this post, we’ll highlight some of the best strategies we’ve found from our own personal brands and artists we follow that are must-haves to be taken seriously today in the music industry.
This is industry standard for any artist who takes their career seriously. If you don’t have a website, how can your fans find out more about you or (more importantly) purchase anything from you? Sure, Apple Music and Spotify are great at getting your music heard and available for sale. However, a brand-consistent website that houses all of your appearances for the year, new merchandise items, and new single or album releases is key to selling merchandise, getting fans to your shows, or simply how your fans get to know you better as a person AND a brand.
2. Consistent Profile Picture
This one tends to get overlooked by some artists. I see all the time artists’ profile pic changes from their Instagram to their Twitter to their Facebook page. It all needs to be consistent across the board! The reason for this is to make sure (one) your fans are on YOUR page (if you have a common name), and (two) to highlight a specific project or piece of your personal brand. Your profile picture is your spotlight that says to the world, “Click Me”, so it needs to be eye-catching and most importantly, the perfect reflection of your personal brand online.
3. High Quality Images
There’s nothing worse then going to your favorite artist’s page and finding a lo-res image that you have to fight through blurry pixels to see what’s going on. HQ images are standard in today’s music industry, and a world of “selfies”, the need for it in the music realm tends to get lost. Get in the habit of taking the most HQ picture you can (if doing it yourself); all the smart phones now have a 4K or higher style lens to make life easier. The best option, of course, is to get a photographer to take a few with a professional camera, but if you don’t have that as a resource, try and figure out HQ settings for your phone or have a friend who has a better camera in their phone snap your pics.
4. Hashtag Life
Using hashtags is a part of everyday social media etiquette. However, using the right hashtags is crucial for new fans finding your post in the “explore” tab mix of Instagram. By seeking out the most relevant hashtags for your personal brand and tying them to your posts, you increase your chances of the right fans finding you and ultimately following you. This works in Instagram especially, but is also equally important in the world of Twitter and Facebook. You can start by looking at artists you follow and admire and see how they use hashtags, and see what you can make your own. There’s also tons of apps that can help you identify the best hashtags based on the “topic” you’re posting about.
5. Content Is King
Last but certainly not least, your content needs to be relevant to your personal brand. If you’re recording an album, show some snaps or video clips of you in the booth. If you’re shooting a video, do some behind the scenes clips to share on your social media sites. If you don’t want to release them right away, still shoot or snap it and save it for later as a throwback. If you know you’re doing something cool or interesting that day, make sure to get snaps or videos shots of it so you’ll always have fresh content to revisit on a “light” day. Chances are, you’re not going have something super cool happening every moment of every day, but when you know cool stuff will be happening or you see it in action, document it somehow (photo or video) for later use. This is how you stay relevant with your fans AND your personal brand.
Bottom line, the more engaging you can make your personal brand online, the more your fans what to see what you’re about OFFLINE. The overall goal for any artist today is SALES, and one of the keys to making sales is keeping your audience entertained and engaged, so when you finally drop that long-awaited single or music video, they’re right there watching. It’s a mad science of sorts, but finding the perfect formula for your personal brand is crucial to your musical success as an artist today.
Have any questions? Let us know in the comments!
Where #Music meets #Lifestyle
Follow us on social media @ConquerEnt