Long been a marker of success in music has been the gold and/or platinum record that hangs on the wall. With the proliferation of streaming websites, banking on CD sales to get that coveted disc on your wall has left some folks to put up artwork instead. Well fear not! The RIAA has now modified the certification so a select few streaming websites like YouTube.com will now be counted in that certification. But there’s a catch. Isn’t there one always?
Even though 500,000 sales equals a gold record, for online streaming to count, it’s 100 plays = 1 sale. So that’s 100 plays = 1 sale and 500,000 sales equals gold. 100 x 500,000 = 50,000,000 or 50M. That’s right. 50 million plays of your song equals a gold record. For Platinum, 100 x 1M. For Diamond 100 x 10M. Find friends. Lots of them. Get promoting. You’ll be there for a while unless it’s a viral hit.
And that leads to the hard part about this. Imitation is the best form of flattery when sales are not involved. Get your music registered with Youtube. Why? When someone uses your song in their video, It might count as a play if YouTube recognizes the song. Plus it also adds a link to that person’s video where folks can buy your song. By not doing this, you run the risk of someone doing your song better than you. Baauer’s “Harlem Shake” for instance… If that song wasn’t registered, he would’ve missed out on millions of plays when everyone and their animals did the Harlem Shake.
So stay on your game because it’s changed and now the Youtube world may lead to a gold, platinum or diamond record sitting on your wall.
*Info from Hypebot.com