As an artist I’ve been told that music is only half the battle in a successful musician’s career. As you probably guessed from the title, the other half is Artist Image. Appearance, Presence; there are many musicians out there with incredible musical talent, but more often than naught they’re beaten out by the artist that gives a strong and unique impression to their fans. Artist image is at the heart of Lifestyle Marketing. What kind of clothes do you wear, your makeup, your hairstyle, accessories? What kind of products do you use to get your unique look? Take all these elements, and they can be molded into a single cohesive brand. That’s why, just as it is important to maintain musicianship skills through practice and vocal training, it is equally important to maintain a good artist image for a successful career in music.
After having the opportunity to meet with Sky Crystal, lead singer of metalcore band “Kingdoms“, he gave some great advice on artist image; specifically his hair, which he gets cut once a week in order to maintain his signature look:
“An individual’s appearance is like their store front, how the business looks to the public, your personal brand is a part of getting your foot in any door. One’s head of hair is basically the sign on the front of the store, but God knows that human hair isn’t made of steel or glass like most signs, so it has to be well kept. It’s like having a store sign in a place that the wind is blowing 60 miles an hour all the time and you have to replace your sign once a week.”
That’s some great advice, and Sky is an awesome example of maintaining a strong artist image and presence! Seeing Kingdoms live, in social media posts, and music videos, Sky has a consistent look that shows he knows exactly how he wants to present himself as an artist.
Another great example of artist image is JL Fulks, Blues and Folk singer/songwriter, and his signature hat! One look at this guy and you know what he’s all about!
Singer and dueling pianist Missy Lynn shows off her class, and her sass, through her bright and fervent artist image that compliments her passionate performance, every time she takes the stage. Aside from being an incredible talent, Missy is frequently complimented on her make-up and hairstyle. She’s also not afraid to show off her geeky side, which the fans totally eat up!
Remember that being a good artist now a days isn’t all about your music. Though the music is where the passion and heart is, you’ll find that it isn’t enough on its own to get you to where you want to be. You got to have the appearance to back it up. Sounds too superficial? Good, it’s supposed to! As a musicians popularity increases they quickly become icons that their fans look up to. Not just for the music, but for the overall package, the artist’s brand and image. So take some time to really think this through. What looks and hobbies are you hoping to portray to your fans, what do you need to showcase in order to get that dedicated fan base? To artists on the Conquer platform, remember that this is what your artist developers are there for, and what they excel at. Contact your Certified Artist Developers, so that they can help you get the most out of your brand. Your Artist Image!
Take some firsthand tips from the musicians, follow them on social media:
Facebook: JL Fulks
Facebook: Missy Lynn
Youtube: Missy Lynn
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